Firespring relied on its expertise in creative design and clever variable date usage to create a unique direct mail campaign to boost homeowner policy sales for local State Farm agent Matt Dougherty.
We wrote a program that pulled home images associated with each record on the County Assessor’s website and created a custom email address and phone number to establish unique contact information for the campaign. 3,800 homeowners in the 68132 zip code received postcards personalized with their names.
Since the campaign, Dougherty’s homeowner policy sales are up 16% from last year. What’s more—the gain ratio has increased by an unprecedented 13%.