Firespring put together a strategic and targeted direct mail campaign targeted to growers who have familiarity with Loveland Products’ premium line of micronutrients. This direct mailer had two versions sent out to growers—a version specifically designed for farmers with row crops and a version designed to appeal to farmers with specialty crops.

This NutriSync direct mailer was designed to be the first part of a multi-tiered reengagement campaign with growers. The mailer was sent to 1,938 customers and resulted in a total impact of $195,000 of product sales resulting in a 3,445% ROI in one month. The response rate was an astounding 11%.