Lincoln Arts Council was looking to rebrand their logo and nonprofit’s identity to bring it into the present day and beyond. Firespring created a new logo, website, provided new and modern naming options for their programs, designed a brand standards guide and wrote a brand manifesto.
In addition to a successful new brand unveiling at the 40th annual Mayor’s Arts Awards, the LAC rebrand was met with positivity and enthusiasm by the nonprofit’s constituency. Most of Lincoln Arts Council’s communication is managed through their Firespring website. Comparing a subset of metrics from April 26, 2017 to August 1, 2017 to when the rebrand was rolled out in April 26, 2018 to August 1, 2018, LAC saw an increase in overall traffic, average actions and time spent per visit.