With another major airport just an hour down the road, the Lincoln Airport has worked hard to set itself apart by providing a unique, hometown experience for travelers. Emphasizing this—and helping travelers see firsthand just how competitive fares out of Lincoln can be—was the impetus of the Share the Love campaign.

By highlighting perks such as free coffee, less travel time to the airport and parking just a few steps from the terminal, we gave travelers extra incentive to check LNK every time they fly. Since launch, year-to-date passenger traffic is up by more than 20%.