As the airport’s agency of record since 2013, Firespring strategically created the I heart LNK/Lincoln vs. Omaha Challenge campaign as a way to showcase the airport’s unique, hometown travel experience. Emphasizing this—and helping travelers see firsthand just how competitive fares out of Lincoln can be—was the impetus of the Share the Love campaign.

The campaign and new call to action were successful as air travel out of Lincoln rose 20 percent, and continued to increase for years to come. Especially notable is the number of business travelers flying to Atlanta on Delta’s daily flight. This flight, which debuted in 2015, regularly experiences 80 percent capacity (considered full capacity by airline standards).