Bright Directions received the highest honor awarded to advisor-sold college savings plans and choose to celebrate with a new look and feel. As their agency of record, we dug right in, reinventing the logo and developing a new color palette.
We also took the opportunity to feature full-page photography and streamlined content as a key part of the new brand. We then set out to redesign their entire catalog of marketing materials, including their website.
The new materials have been well-received by families and financial advisors alike.